Elisa Krcilek & Judith Stapley

Elisa Krcilek




Elisa Krcilek is VP of Sales and Marketing at Mountain View Funeral Home, Cemetery and Crematory in Mesa, Arizona. Elisa has been a licensed funeral director and embalmer for 25 years, is a certified cremationist, and is licensed to sell pre-need life insurance and cemetery real estate. Prior to joining the Mountain View team she was the Market Manager over Pre-Planning Advisors for Dignity Memorial in Phoenix. She was Director of Cremation Development for Stewart Enterprises until they sold to SCI. Elisa spent seven years as the District Manager of the West for Matthews Intl. bronze division. Her career started in Illinois in 1990 working for the Cremation Society of Illinois, where she was the VP of Sales & Marketing until relocating to Arizona.

Elisa was elected as President of CANA in 2019, the fifth woman to lead the association.

Judith Stapley

Executive Director

Arizona State Board of Funeral Directors and Embalmers


Judith Stapley is the Executive Director for the Arizona State Board of Funeral Directors and Embalmers. She has been with the agency for approximately five years, serving as Executive Director for three. She actively participates in administrative rule making, administration law, policy implementation and navigation the political environment surrounding public organizations, specifically regulatory boards.

Her education consists of an Undergraduate Degree in Public Administration and a Masters Degree in Public Safety Administration with an emphasis in Emergency Management. Judith has recently become more involved in Arizona’s mass fatality planning with the Department of Health Services and all Counties in the state. She has taken several FEMA courses including Mass Fatality Incdient Response.

Judith has been married for 30 years and has four children ranging in age from 15 to 28. When asked by friends, “What does your mom do?” her teenage daughters like to tell their friends that their mom is “Queen of the Dead”.

The Good, The Bad and The Ugly of Preneed Sales

1 hour “B” or “C” CEU

We all know emotions are high when you are serving grieving families and this can sometimes lead to situations where people get angry or upset. We also have a tendency to think this is more common with at-need families than preneed families. In this session you’ll hear examples of just how wrong things can go with pre-need funerals and how ugly things can get when these situations are brought to the state board due to a formal complaint. You’ll also learn best practices for pre-need sales to avoid these situations in the first place.



Live webinar on June 19 • 2:00 PM

Webinar available for download for paid registrants the following Monday.

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