Conference Logo

JUNE 4 – 6, 2019

The Boulders Resort and Spa • Scottsdale, AZ

The AFCCA Convention and Expo is an annual opportunity for funeral directors, cemetarians, cremationists and exhibitors to come together, learn new skills, and share ideas to better serve the families in their communities.

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Select vendor or attendee registration…sponsorship opportunities also available!

Vendor Registrations
$750 Vendor Members

After May 1 $850

$950 Vendor Non-Members

After May 1 $1050

  • 6-Foot table in expo hall
  • Daily breakfast, lunch and reception included
  • Relaxed environment to meet with existing & potential customers
  • Foundation for Children Fundraiser on Tuesday night
  • Participation in the daily Vendor Sessions

Register Online

Download a Vendor Packet

Attendee Registration
$270 2-Day Pass Members

$295 after May 1

$300 2-Day Pass Non-Members

$325 after May 1

  • All CEUs Included
  • Daily breakfast, lunch and reception included
  • Foundation for Children Fundraiser on Tuesday Night
  • Swag Bags
  • Chance for Prizes in Expo Hall

Register Online

Download Attendee Packet


We have sponsorship opportunities for every budget, available to vendors and firm members!

Sponsorship Opportunities

AFCCA Silver Supplier Sponsor
Conference Event Sponsor

Golf Hole Sponsor
Conference Event Sponsor
Speaker Sponsor

Name Badge Wallets
Tote Bags


Jack Tynan

Funeral Innovations

Jack Tynan

Sales Account Executive

Funeral Innovations


An experienced digital marketer, Jack has worked with clients in many different industries helping them to navigate the ever-changing world of online marketing. Jack’s main focus is helping businesses create a digital strategy that will help them achieve their goals. In working with over 650+ funeral homes Jack has seen that funeral homes deeply care about their communities and deliver an incredibly high level of service. Jack’s mission is to help funeral homes deliver that same level of service online to their communities. Jack has received his Google AdWords, SEO, Display and Video Advertising certification as well as Facebook Blueprint certification.

How Facebook and email nurturing can work together to make a positive impact on your community and clients

Having a Facebook presence alone won’t necessarily make an impact on your clients.  In fact, Facebook posts are just the tip of the iceberg. Successful funeral homes combine a positive Facebook presence with other forms of digital marketing, including email, to grow their reach, increase their value, and ultimately, build their market share. All by providing caring, relevant content people want. In this talk you’ll learn how to make a positive impact with Facebook, why you should incorporate email and newsletters, and how to do it easily and effectively to reach more clients and win more market share.

Wallace P. Hooker, CFSP MBIE

Friends & Family Funeral Home

Wallace P. Hooker, CFSP MBIE

Lecturer, Embalmer

Friends & Family Funeral Home


Wallace, or Wally as most folks call him, grew up on a farm near Francesville, IN. He graduated from West Central High School in 1972. He attended Purdue University and graduated from Worsham College of Mortuary Science in Wheeling, IL. He attended certified coroners training offered by the Indiana Coroners Training Board and was one of the early recipients of the certification ‘Medicolegal Death Investgator’. He has served as a deputy coroner of Fountain County for the past 22 years, the past 16 as chief deputy investigator. He also serves on the staff of the Tippecanoe Coroners Office as a deputy coroner. At the 2011 Indiana State Coroner’s Conference, he was selected to take a seat on the Indiana State Coroner’s Assc. Board of Directors. Wally is currently proud to serve as President of the Indiana Funeral Directors Association. During the 2010 Indiana Funeral Director’s Association covention, Wally was awarded the distinction of being named a ‘Lifetime Isaac Ball Fellow’ for his continued support of the Indiana Funeral Education Foundation, which offers scholarships to students in a mortuary science program. He also is involed in the Indiana Coroners Association, the Newtown Community Church as an Elder and Trustee. He is also proud of being named to the Honorable Order of Kentucky Colonels. Wally enjoys landscaping and gardening with his wife Janet and has a few antique farm tractors and equipment he enjoys. He and wife have two grown children, Emily (Tim) Myers with grandaughter, Piper and grandson Macaulay in Fort Wayne. Kirk Patrick (Amberlee) Hooker and grandson Jackson Lee and granddaughter Hayeslee Sue near DeMotte, IN.

What’s Happened to Embalming?

This presentation begins with a brief introduction and opening remarks concerning the importance of quality embalming.  It also touches on the potential parallel between the increased rate of direct cremation and a history of unsatisfactory embalming practices.  It is a combination of lecture, handouts, demonstrations and power point.  It covers a variety of common sense tips, techniques, procedures and products, which will be of value to students, interns as well as seasoned embalmers. Some of the topics included: Basic feature positioning, suturing techniques, with demonstrations, dealing with autopsied cases, donor cases, tissue building and overcoming difficulties we face daily in the embalming room,  This is an interactive presentation encouraging questions and answers.

Elisa Krcilek

President Elect CANA

Elisa Krcilek

President Elect



Cremation GPS

Interested in learning how to put the power of demographics and data to work for your business? Elisa Krcilek has been maximizing the benefits of planning with CANA’s annual cremation statistics for many years. She’ll teach you how to use Cremation GPS to navigate towards success with an increasing cremation rate and consumer trends. G = Gather Information; P = Process; S = Strategy/Execute.

Rory McKeown

Representative | Dodge

Rory McKeown

Licensed Embalmer 



Rory has been a licensed funeral director for over thirty years, beginning his career in the Chicago area working with a family owned funeral home, and then spending the remainder of his time there as a trade embalmer specializing in difficult cases.

He is a licensed funeral director and embalmer in New Mexico and licensed embalmer in AZ, and the representative for the Dodge Company in AZ, NM, and CO.

Basic Steps To Embalming Emaciated Remains

Most embalmers today will tell you there is no such thing as an easy case as it seems all cases have one or more issues that require special attention during the embalming process. More often than not, dehydration and emaciation go hand-in-hand and are sometimes thought of as easy problems to address, but are they if one is really hoping to achieve positive, pleasing post-embalming results?

Course Objectives

Upon completion of this one-hour presentation, class participants should be able to:

Better understand methods utilized to successfully approach what many embalmers perceive as challenging cases, those exhibiting signs of dehydration and emaciation

Evaluate the remains to determine what is required to ensure a positive presentation of the body

Embrace new techniques which will help them to successfully treat the issues being encountered

Develop techniques which will allow them to conquer today’s prep room challenges and conclude with a successful outcome, one where families will appreciate, all the while paying careful attention to:

– chemical selection and fluid dilutions to be utilized

– thorough distribution procedures

– practical restorations as necessary

– fine tuning to ensure positive presentation

Roberta Knauf

ICCFA/PLPA Chariperson

Roberta Knauf




Robeta Knuaf has been in the retail pet industry since 1982 owning and operating retail stores as well as a boarding kennel, day care, training facility.  She is an accomplished dog groomer, a member of the American Pet Dog Trainers Association, American Boarding Association, is accredited to give the AKC Canine Good Citizen exam, as well as an evaluator for Therapy Dog International Inc.

She is the co chairman of the education committee for the Pet Loss Professional Alliance (ICCFA/PLPA). Roberta has volunteered for Canine Partners for Life which places dogs with people with disabilities. She coordinated and oversaw their Prison Puppy Program at five Pennsylvania Correctional Institutions. Her efforts have awarded her the 2006 Pennsylvania volunteer of the Year.

Currently, Roberta is working as a consultant for funeral homes getting into the Pet Loss industry, and also consulting on Grief Therapy Dogs in your business.

Her passion has been and still is to educate pet parents on how to take care of their loyal companions in life and death.

She resides with her husband of 46 years and one beautiful black beauty Remi, soon to be her fourth therapy dog.

Integrating Your Funeral Home Into Pet Services – it’s not as scary as you think.

Lori Salberg

Johnson Consulting Group

Lori Salberg

Director of Business Development Recurring Services

Johnson Consulting Group


Lori Salberg is Director of Business Development, Recurring Services at Johnson Consulting Group. Lori has over 18 years of combined experience in cemetery, funeral, and crematory management, developing marketing and outreach programs, and recruiting, training, and retaining highly-effective cemetery sales teams. She owns a pre-need insurance sales company in California and has overseen the development of two proprietary software programs for management of cemetery and funeral home operations. She is the Chair of the ICCFA Membership Committee, is a member of the ICCFA Sales and Marketing Committee, which plans and oversees the Annual Wide World of Sales Conference; and is a member of the National Catholic Cemetery Conference Marketing & PR Committee.

The Culture of Customer Service

“How to develop a more customer AND guest centric culture”

In this session, Lori will focus on how treating employees and teaching them to treat each other defines the culture, ultimately driving the customer experience. Learn how to:

  • Establish a customer-centric culture that promotes employee engagement
  • Identify qualities that set successful candidates apart
  • Train employees to develop greater customer service aptitude
  • Utilize technology to enhance internal and external communications


Download a Printable Schedule

Golf Tournament – Registration & Breakfast

6:30 AM

Golf Tournament – Shotgun Start

Scramble format

7:00 AM

Golf Tournament – Luncheon

1:00 PM

President’s Welcome Reception

by Amie Gazda

4:30 PM

Foundation for Children Fundraiser & Reception

Join the AFCCA Foundation for Children for a night of tailgating fun! We’ll have all your favorite party snacks, drinks and outdoor entertainment. Make sure to wear your favorite team jersey and engage in some healthy competition in our corn hole, beer pong and bingo tournaments.

6:00 PM


7:00 AM

Opening Ceremonies

Presentation of colors

Opening Prayer

President’s Remarks

Memorial Video

8:00 AM

State Funeral Board Updates

by Judy Stapley & Gary Hendrix

B = Legal Compliance/Ethical

8:30 AM

How Facebook and email nurturing can work together to make a positive impact on your community and clients

by Jack Tynan • Funeral Innovations

C = Professional Development

9:00 AM

Cremation GPS

by Elisa Krcilek • CANA President Elect

C = Professional Development

10:00 AM

Cremation Concerns for Funeral Directors

by Elisa Krcilek & Barbara Kemmis • CANA

B = Legal Compliance
C = Professional Development

11:00 AM


12:00 PM

Supplier Trivia Hunt

Visit each supplier booth to find clues that will lead you to fabulous prizes! While you’re at it, learn something new from experts in the field.

C = Professional Development

1:00 PM

Embalming Emaciated Cases

by Rory McKeown • Dodge

A = Technical/Mortuary Science

2:00 PM


3:00 PM

Annual Member’s Business Meeting

Election for 4 Board Seats

Financial Reporting

Legislative Updates

B = Legal Compliance/Ethical

3:30 PM

Supplier Reception

Heavy appetizers and hosted bar

Mix and mingle with our supportive suppliers and other colleagues from around Arizona

4:30 PM


8:00 AM

What’s Happened to Embalming

by Wallace P. Hooker • Friends and Family Funeral Home

2 CEUs
A = Technical/Mortuary Science

9:00 AM

Travel the Expo Hall

Get your passports stamped as you visit each supplier booth for a chance to win a prize!

C = Professional Development

11:00 AM

Awards Luncheon

Recognition for those who have gone above and beyond their call of duty this past year.

Installation of the 2019-2020 Board of Directors

Included in your registration fee

12:00 PM

Integrating Your Funeral Home Into Pet Services – it’s not as scary as you think.

by Roberta Knauf • PLPA Chair

C = Professional Development

1:30 PM

The Culture of Customer Service

by Lori Salberg • Johnson Consulting Group

C = Professional Development

2:30 PM

Group Dinner (Offsite)

Enjoy one last evening of casual networking with friends & colleagues. Please RSVP by May 24 to if you would like to attend. Details and cost per person will be provided as soon as we get a headcount.

6:30 PM

AFCCA Annual Golf Tournament

Tuesday, June 4, 2019

The Boulders Golf Club

34631 N. Tom Darlington, Scottsdale, AZ

Registration begins at 6:30 am
Shotgun starts at 7:00 am
Lunch and prizes at 12:30 pm

AFCCA Room Block - The Boulders Resort & Spa

You can reserve a room at The Boulders by calling (480) 488-9009  and reference our group rate under AZFCCA Annual Conference 2019.

Reservations must be made by May 14, 2019. Rooms after this date will be subject to availability. Credit card guarantee is required.

Resort Fee Includes:

  • Overnight Self-Parking
  • Gratuities for Bellman, housekeepers, pool attendants, concierge, on property shuttle drivers
  • Daily newspaper
  • Two bottles of water upon arrival
  • Guest Room High-Speed Internet
  • Access to the spa, including fitness classes. Our group also receives a 15% Discount on spa treatment services
The Boulders Resort & Spa Casita

Rate: $139 + $22 Resort Fee & Tax


Expo Hall

We are so grateful to our wonderful vendors who support our Association and bring you innovative new products!

Back by popular demand will be the Passport to Prizes. This passport can be stamped by each supplier in order to be entered in a drawing for prizes.


luxurious spachampionship golf and exclusive service await in a uniquely dramatic setting – 1,300 acres of the Sonoran Desert foothills with panoramic views of 12-million-year-old boulder formations.

The Boulders Resort and Spa was voted Best Hotel in Arizona in 2017 by Travel Leisure. They were also voted best Golf Resort in the Southwest by Golf Digest in 2017.

This sprawling resort has plenty of on-site recreational activities, including tennis, swimming, hiking and rock climbing. If that wasn’t enough, their stylish restaurants offer captivating views from every turn.

Two Days of Great Speakers

Each year, your AFCCA Board of Directors works hard to put together an educational program filled with knowledgable industry experts.

Delicious food and drink!

Your convention pass includes breakfast, lunch and drinks at the supplier reception!

Nominate for Board of Directors

By April 30, 2019

This is your chance to be a part of the exciting changes and growth of your association. All members of the Arizona Funeral, Cemetery and Cremation Association are encouraged to apply. For the upcoming election, to be held at our Annual Convention in June 2019, we have the following board positions open:

One Funeral Board Director Seat (3-year Term)
One Funeral Board Director Seat (2-year Term)
One Crematory Board Director Seat (3-year Term)
Two Cemetery Board Director Seats (3-year Term)

Excellence Awards Nominations

By April 30, 2019

Each year at the AFCCA Annual Convention Banquet Dinner, we honor individuals and locations that exemplify the AFCCA Mission Statement: “…to ensure that those who require our services receive the highest degree of professional services available. AFCCA promotes continuing education, high ethical standards, and advocacy for families and professionals in the death care industry.”

This is your chance to nominate your colleagues (or yourself) and/or locations that you feel are professional, ethical, and compassionate towards families they interact with.

Frequently Asked Questions
How can I get to the venue?

From Tucson

  • Travel North on I-10 for approximately 2½ hours to the Santan Freeway 202.
  • Travel east to the 101 North.
  • Continue on the 101 north to the exit #34 at Scottsdale Road.
  • Exit the freeway and turn right (north) onto Scottsdale Road – travel approximately ten miles past the intersection at Carefree Highway.
  • The Boulders main gate will be on the right (east) side of Scottsdale Road (approximately 1/8 mile north of the traffic light at Carefree Highway). Total driving time is approximately 2½ to 3 hours.

From Phoenix Sky Harbor

  • Take AZ 51 North approx. 16 miles to Exit 15A (Loop 101E).
  • Travel east 4 ½ miles to Exit 34 (Scottsdale Rd).
  • Travel north approx. 10 miles
  • The Boulders is ¼ mile north of the intersection of Carefree Hwy and Scottsdale Rd on your right.
Registration Fees

A basic registration fee must be paid by all attendees, but will cover CEUs, lunch, breakfast and breaks. Golf registration is a separate price per person. See the registration forms for the costs for both member and non-members.

What payment types do you accept?

We accept all major credit cards and check payments. You may also pay at the time of event. But please reserve your seat or table by contacting us directly.

Can I get a refund on my tickets?

Registrations cancelled by May 15 will be refunded in full less $25 processing fee. Cancellations made May 16 – May 31 will be refunded 50%. No refunds June 1 or later and no refunds for no shows.


Fill the form below to get directions to our event location

Enter Direction from and Travel Mode from the left form to see directions.



To mail Check Payments or Registration

2473 S. Higley Rd

Suite 104, PMB 309

Gilbert, Arizona 852595



Email/Call for a registration packet or for any further questions

602 909 6135

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